HELENA — The Montana Lottery is excited to announce the upcoming launch of its new website, a redesigned Player’s Club, and an official mobile app. This digital upgrade will enhance the player experience through modern, user-friendly architecture.
New Website and Mobile App
The new website, montanalottery.com, will feature a contemporary appearance and improved functionality.
“We are thrilled to introduce these new digital tools to our players,” said Anne Charpentier, Montana Lottery’s Sales and Marketing Director. “The new website, Player’s Club, and mobile app are designed to make playing the Lottery in Montana easier and more fun than ever before. We encourage all of our players to explore the new platforms and take advantage of all the exciting features they have to offer.”
A brand-new Montana Lottery mobile app has also been released for download from the App Store and Google® Play Store. Players will need to uninstall the old app and download the new one. The new app will allow users to check tickets and add points to the Player’s Club with a single scan.
Redesigned Player’s Club
The new Player’s Club platform is provided by Splashdot, a leading provider of loyalty and player engagement solutions to NASPL lotteries. Splashdot’s platform provides much more flexibility and versatility than the Lottery’s previous program. The new Player’s Club will offer an array of new features, including a prize-filled spin wheel and the ability for players to allocate points to different monthly or second chance drawings.
“We are thrilled that Montana Lottery has entrusted us with their reimagined loyalty program,” stated Patrick Watson, Splashdot’s President and CEO. “We have been fortunate to work with some of the leading NASPL lotteries over the last twenty years and look forward to helping Montana Lottery engage its players like never before.”
All Lotto, Treasure Play, and Scratch tickets can be entered into the Player’s Club. Users can scan the same barcode for entry as they would for cashing to receive Player’s Club points for their Scratch or Lotto tickets. If you already had a Player’s Club account, you don’t need to start over. Just log in with your existing email and password to continue setting up in the new Player’s Club. All new players must create a Player’s Club account to join.
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About the Montana Lottery
The Montana Lottery was created by a citizen’s referendum in 1986. Since then, it has paid over $1.06 billion in prizes and returned approximately $361.3 million to the State of Montana and $104.5 million in sales agent commissions.
About Splashdot
Splashdot is a leading provider of digital contests, customer engagement, and loyalty environments for the lottery and gaming industry. Its secure nCentive loyalty and CRM platform was recently selected to implement the player engagement strategy for the Multi-State Lottery Association, supporting Powerball® and other flagship games with a full suite of loyalty, promotional, and relationship management tools. In Canada, nCentive has been the trusted platform of choice for over twenty years and is used almost universally by every provincial lottery to deliver solutions that strengthen player relationships and extend the value for players.
